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4 benefits of advertising during tough times

As Bruce Barton says, “In good times people want to advertise, in bad times, they have to.” During difficult economic times, it can be extremely tempting to cutback or completely eliminate advertising. Sales are decreasing which results in a profit loss and cutting your advertising budget seems to be the only solution. However, advertising can still help increase sales during and even after tough times. Cutting back on advertising may create a short-term cash flow increase but it can also create a long-term brand struggle. Here are 4 reasons why it’s still beneficial to advertise during tough times. History  Firstly,…

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5 tips for choosing advertisement colors
5 Mar 2020
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5 Tips for Choosing Advertisement Colors

Colors add style, energy, and pizzazz to advertisements. Colors influence whether an advertisement is perceived, the emotions people experience, and the level of engagement. However, not all colors look appealing together. The colors you choose can either enhance your advertisement or take away from it. Thus, thought and time should be put into choosing colors that deliver your message in a pleasant and attention-grabbing way. Here are our tips for…

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6 reasons to utilize wildpostings
13 Feb 2020
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6 Reasons to Utilize Wildpostings

Wildpostings are stylish, authentic, edgy, and attention-grabbing. They effectively communicate messages whether you’re promoting an event, album, brand, or cause. They reach large audiences, are budget-friendly and they have long-lasting exposure. If you’re not already sold on wildpostings, then let’s look at 6 reasons why you should be…. Wildposting History  Most things have changed throughout human history. Styles have come and gone. Products gained popularity then became obsolete. Trends were…

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how to execute a guerrilla marketing campaign
22 Jan 2020
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How to Execute a Guerrilla Marketing Campaign

Executing a guerrilla marketing campaign provides freedom in the business world. Guerrilla marketing has little to no restrictions, rules and boundaries. You can directly interact with your audience in a creative way that is impossible to ignore. Guerrilla marketing is personalized, edgy, thrilling and memorable. Guerrilla marketing campaigns are exciting to plan, and the actual execution is even more exciting. At the end of the day, people will remember participating…

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5 ways to bring your wild postings to the next level
14 Jan 2020
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5 Ways to Bring your Wild Postings to the Next Level

All advertising campaigns share a common goal which is to be perceived. An advantage wild postings have over other advertising mediums is that they are visible for the entire campaign duration and they cannot be switched off. However, people are constantly bombarded with advertisements, so 24/7 visibility does not guarantee actual observation. Consequently, steps should be taken to create wild postings that stand out and grab attention. Here are our…

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