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15 beneficial blogs for businesses advertising amidst COVID-19

Advertising during unprecedented times is extremely challenging. Businesses do not aim to offend or upset others when advertising. But it’s difficult to know how to respectively and appropriately advertise amidst COVID-19. One small mistake or miscommunication could result in backlash and blow up on social media. The COVID-19 Crisis is impacting all aspects of life worldwide. It’s shifted business trends, business operations and consumer priorities. When advertising, you want to communicate sensitively right now but still effectively. The blog posts below have resourceful considerations and insights on how to handle advertising amidst COVID-19. We hope the blog posts provide some…

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25 advertisements promoting safety during COVID-19 Crisis
23 Apr 2020
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25 Positive Advertisements Promoting Safety During COVID-19 Crisis

We’re all in this together, just 6 ft apart… Grassroots Advertising hopes everyone is staying safe and healthy during the COVID-19 Crisis. These are extremely unpredictable times and its affecting each and every one of us worldwide. It’s impacted the way we work, socialize, have meals, and do activities. However, the COVID-19 Crisis has shown a lot of good in humanity. Cashiers, Doctors, Nurses, Paramedics, Police Officers, Firefighters, Delivery Drivers,…

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4 benefits of advertising during tough times
19 Mar 2020
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4 Benefits of Advertising During Tough Times

As Bruce Barton says, “In good times people want to advertise, in bad times, they have to.” During difficult economic times, it can be extremely tempting to cutback or completely eliminate advertising. Sales are decreasing which results in a profit loss and cutting your advertising budget seems to be the only solution. However, advertising can still help increase sales during and even after tough times. Cutting back on advertising may…

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how to execute a guerrilla marketing campaign
22 Jan 2020
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How to Execute a Guerrilla Marketing Campaign

Executing a guerrilla marketing campaign provides freedom in the business world. Guerrilla marketing has little to no restrictions, rules and boundaries. You can directly interact with your audience in a creative way that is impossible to ignore. Guerrilla marketing is personalized, edgy, thrilling and memorable. Guerrilla marketing campaigns are exciting to plan, and the actual execution is even more exciting. At the end of the day, people will remember participating…

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5 ways to bring your wild postings to the next level
14 Jan 2020
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5 Ways to Bring your Wild Postings to the Next Level

All advertising campaigns share a common goal which is to be perceived. An advantage wild postings have over other advertising mediums is that they are visible for the entire campaign duration and they cannot be switched off. However, people are constantly bombarded with advertisements, so 24/7 visibility does not guarantee actual observation. Consequently, steps should be taken to create wild postings that stand out and grab attention. Here are our…

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