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Grassroots Top Guerrilla Marketing Campaigns of 2019

As this year comes to an end, it’s time to reveal our top Guerrilla Marketing campaigns of 2019. Beefeater Pink Guerrilla Marketing Campaign We took Out of Home Advertising to a whole new level by targeting a sense that most marketing campaigns don’t stimulate. To promote the strawberry flavored gin, Beefeater Pink, we combined projections with a scent cannon. We positioned the scent cannon in a parking lot and released a strawberry scent that was impossible to miss. Nearby pedestrians smelt the strawberry scent while viewing the Beefeater Pink Projection which created a strong sensory experience. We also put up…

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7 ways to create contrast in wild postings
13 Nov 2019
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7 Ways to Create Contrast in Wild Postings

Do you want your wild posting to leap off the board and snatch attention? Well contrast will make that happen… In design, contrast is created by differences in elements such as size, shape or color. Contrast establishes a hierarchy and adds visual fascination to designs. If everything in a layout was the same, then it would look tedious and dull. When working with contrast, it’s necessary to make a substantial…

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5 Ways Experiential Marketing Can Benefit your Brand
5 Nov 2019
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5 Ways Experiential Marketing Can Benefit Your Brand

Experiential marketing, also known as engagement marketing, strengthens the bond between people and brands. Consumers can directly interact with a brand in an entertaining setting as oppose to just watching or reading about it. Experiential events are exciting to plan and even more exciting to partake in. Plus, they have a strong influence on driving sales. 65% of brands state that their experiential marketing programs are directly correlated to sales…

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10 exceptional chalk art campaigns
4 Oct 2019
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10 Exceptional Chalk Art Campaigns

As the name suggests, Chalk Art is when art is depicted on pavement using chalk as the drawing tool. At Grassroots, we use chalk art to represent brands, events, causes and/or talents. Chalk Art is an impactful marketing medium since it captivates audiences, elicits emotions and builds memories. It is pleasing to look at and entertaining to talk about. It is also shared with the community and enhances the neighborhood…

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3 REASONS TO UTILIZE INDOOR ADVERTISING
24 Sep 2019
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3 Reasons to Utilize Indoor Advertising

At Grassroots, we define indoor advertisements as posters, postcards, flyers or brochures that are placed in various venues. Indoor advertising is extremely well suited for art shows, concerts and/or events but any brand can benefit from it. Here are 3 amazing advantages of indoor advertising… Targeted Advertising With indoor advertising, you can select the areas to focus on based on the stores, restaurants and/or bars your target market visits. Indoor…

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