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As Bruce Barton says, “In good times people want to advertise, in bad times, they have to.” During difficult economic times, it can be extremely tempting to cutback or completely eliminate advertising. Sales are decreasing which results in a profit loss and cutting your advertising budget seems to be the only solution. However, advertising can still help increase sales during and even after tough times. Cutting back on advertising may…

Executing a guerrilla marketing campaign provides freedom in the business world. Guerrilla marketing has little to no restrictions, rules and boundaries. You can directly interact with your audience in a creative way that is impossible to ignore. Guerrilla marketing is personalized, edgy, thrilling and memorable. Guerrilla marketing campaigns are exciting to plan, and the actual execution is even more exciting. At the end of the day, people will remember participating…

All advertising campaigns share a common goal which is to be perceived. An advantage Wildposting® have over other advertising mediums is that they are visible for the entire campaign duration and they cannot be switched off. However, people are constantly bombarded with advertisements, so 24/7 visibility does not guarantee actual observation. Consequently, steps should be taken to create Wildposting® that stand out and grab attention. Here are our recommendations for…

As this year comes to an end, it’s time to reveal our top Guerrilla Marketing campaigns of 2019. Beefeater Pink Guerrilla Marketing Campaign We took Out of Home Advertising to a whole new level by targeting a sense that most marketing campaigns don’t stimulate. To promote the strawberry flavored gin, Beefeater Pink, we combined projections with a scent cannon. We positioned the scent cannon in a parking lot and released…