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7 ways to create contrast in wild postings

Do you want your Wildposting® to leap off the board and snatch attention? Well contrast will make that happen… In design, contrast is created by differences in elements such as size, shape or color. Contrast establishes a hierarchy and adds visual fascination to designs. If everything in a layout was the same, then it would look tedious and dull. When working with contrast, it’s necessary to make a substantial difference because too subtle of a difference can look like an error.  However, too much contrast will cause nothing to stand out since all components will be contrasting. Thus, it’s essential…

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5 Ways Experiential Marketing Can Benefit your Brand
5 Nov 2019
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5 Ways Experiential Marketing Can Benefit Your Brand

Experiential marketing, also known as engagement marketing, strengthens the bond between people and brands. Consumers can directly interact with a brand in an entertaining setting as oppose to just watching or reading about it. Experiential events are exciting to plan and even more exciting to partake in. Plus, they have a strong influence on driving sales. 65% of brands state that their experiential marketing programs are directly correlated to sales…

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10 exceptional chalk art campaigns
4 Oct 2019
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10 Exceptional Chalk Art Campaigns

As the name suggests, Chalk Art is when art is depicted on pavement using chalk as the drawing tool. At Grassroots, we use chalk art to represent brands, events, causes and/or talents. Chalk Art is an impactful marketing medium since it captivates audiences, elicits emotions and builds memories. It is pleasing to look at and entertaining to talk about. It is also shared with the community and enhances the neighborhood…

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3 REASONS TO UTILIZE INDOOR ADVERTISING
24 Sep 2019
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3 Reasons to Utilize Indoor Advertising

At Grassroots, we define indoor advertisements as posters, postcards, flyers or brochures that are placed in various venues. Indoor advertising is extremely well suited for art shows, concerts and/or events but any brand can benefit from it. Here are 3 amazing advantages of indoor advertising… Targeted Advertising With indoor advertising, you can select the areas to focus on based on the stores, restaurants and/or bars your target market visits. Indoor…

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10 innovative projection campaigns
16 Sep 2019
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10 Innovative Projection Campaigns

Projections open the door to countless creative and sensational opportunities for campaigns. They tie exceptionally well with experiential aspects such as street teams or handouts. We also offer several unique features for projections like live streaming, 3D mapping, format gaming, green screens, and much more! Here are 10 cutting-edge projection campaigns we have launched… Tangerine Projections Tangerine displayed their Raptors support by projecting the live game score throughout Toronto during…

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