4
Oct 2018

Projections are a tremendously efficient way to promote your brand since they have high exposures and can incorporate elements of surprise. Projection campaigns create memorable integrated experiences that reach massive audiences all night long. They are also extremely flexible in timing and scope and they can be displayed in unpredictable locations. Our projection campaigns can incorporate so many exciting elements like format gaming, live streaming, 3D mapping elements and much more.
However, to maximize the effectiveness of a projection campaign, it is essential to project images people notice. Firstly, with out of home advertising, people have busy lifestyles and low attention spans so it’s crucial to get your message across quickly before people lose focus. We suggest keeping your image/video loop short and simple. Treat your projection video like a brief TV commercial.
Image 1
Try to make your creative as flashy as possible since it is in an area where there are usually not any advertisements. High color contrast and bright colors are extremely eye-catching when projected on city walls (Image 1).
Image 2
Black and white images create excellent contrast and really pop (Image 2). But, keep in mind that black doesn’t project and is negative space. So, when black backgrounds are used it will make your ad look like its floating which can actually be used to your advantage (Image 3).
Image 3
With projections, you can utilize a static or interaction image with real time motion. Both types can create very successful campaigns. If you are using a video projection, then you should ensure the clip is 15 seconds or less. Projections also pair well with experiential aspects like street teams or collateral handouts. We highly recommend projections if you are targeting city night life, a specific event or venue.
Projections are very effective at creating personable experiences and positive images for your brand. So, if you want to launch an unforgettable campaign, then try out projections today!
Recent Posts
Categories
- General Category
- Advertising
- Outdoor Advertising
- billboards
- flash mob
- Guerilla Marketing
- Street Advertising
- Seasonal Advertising
- Ad Campaign
- Wildposting®
- creative ads
- Chalk Illusion
- marketing
- Experiential Marketing
- Marketing Budget
- Guerrilla Advertising
- Offline Marketing
- Print Ads
- Chalk Art
- Advertising Campaign
- Marketing Campaign
- Taglines
- Projections
- Design
- Murals
- Mobile Vehicle Advertising
- Human Billboard Advertising
- Street Team
- wheatpasting
Archives
- July 2022
- August 2021
- July 2021
- June 2021
- May 2021
- April 2021
- March 2021
- February 2021
- January 2021
- December 2020
- November 2020
- October 2020
- September 2020
- August 2020
- July 2020
- June 2020
- May 2020
- April 2020
- March 2020
- January 2020
- December 2019
- November 2019
- October 2019
- September 2019
- August 2019
- July 2019
- May 2019
- March 2019
- January 2019
- October 2018
- September 2018
- August 2018
- July 2018
- February 2018
- January 2018
- December 2016
- October 2016
- September 2016
- August 2016
- July 2016
- June 2016
- May 2016
- April 2016
- March 2016
- February 2016
- January 2016
- December 2015
- November 2015
- October 2015
- September 2015
- August 2015
- December 2014
- October 2014
- April 2014
- December 2013
- March 2011
- February 2011