26
Mar 2021
10 Tips for Street Marketing

Create lasting brand connections and memories with Street Marketing.
Street Marketing is employed when brands are boosted to the public on the street. Street Marketing breeds brand awareness and builds brand relationships. When your objective is to promote brands in specific geographic areas then Street Marketing is for you.
Street Marketing campaigns can effortlessly be adjusted to meet budgets as well as visions. If you’re interested in executing a Street Marketing campaign, then here are tips to help you launch an astonishing campaign…
Evaluate Street Marketing Mediums
Street Marketing incorporates an extensive range of mediums such as Wildposting®, street teams, chalk art, murals, projections, etc. Consequently, each medium has its advantages as well as disadvantages. Before choosing your Street Advertising medium, you should research all the available options so you can find one that is best suited for your brand and campaign goals.
Target Market
Before picking Street Marketing locations, you should select and grasp your target market. Research where your target market lives, shops, dines, works, exercises, etc.
Once you decide on your target market(s) then you can easily select your locations. With Street Advertising, you can reach just one neighborhood, or you can target multiple communities, cities, or even countries. If your target markets live across the world, then you can run Street Marketing campaigns in all those cities.
You could also personalize each Street Marketing campaign depending on the city it is being implemented in.
For instance, we ran a Wildposting® campaign for Aphria Riff in Toronto, Vancouver and Calgary. In each city, Aphria slightly altered their Wildposting® creative to symbolize significant city landmarks. In Toronto, they insinuated High Park while in Calgary they referred to the Red Mile.
Campaign Timing
Depending on the time of year, some Street Marketing mediums may be better suited then others.
Also, certain mediums are only visible during daylight while others are only visible at night. There are several mediums that can be visible all day and night such as backpack billboards. Consequently, you should decide if you’d prefer to target people during the night, day or both.
When selecting your campaign length, keep in mind that some mediums are better suited for one day activations while others can run for weeks at a time. For instance, if you wanted your message to be visible for several weeks then Wildposting® and street frames would be fitting mediums.
Medium Combinations
Multiple Street Marketing mediums can effectively be combined to create an out-of-the-box interactive campaign. You could also link your Street Advertising campaign to social media through the use of a hashtag.
Multiple Flights
Executing multiple campaign flights will help boost brand recognition and recall. You could use the same design multiple times throughout the year or modify the creative for each flight.
Multiple flights are especially suitable if you are launching a new product. For instance, you could have a teaser campaign which sparks curiosity then a reveal campaign which displays the new product.
Minimal Messaging
Aim to communicate your message using as few words as possible. You could utilize graphics and objects to symbolize your message as appose to typography.
When people view Street Marketing campaigns, they typically are on the move so your message should be brief so people can easily and quickly comprehend it.
Contrasting Elements
Create an eye-catching design that leaps off its configuration by employing contrasting elements. Contingent on the medium, you should ensure the colors in your design contrast with the structure it is on. For instance, if you launched a stencil campaign, you should avoid using the color grey since the pavement is grey and that would lead to the stencil barely being visible.
Photo Worthy
If it aligns with your brand and campaign goals, try to have your campaign photo worthy. If people take photos of your campaign, then they can share it with others and/or on social media which will highly increase exposure. Campaigns that usually get photographed are aesthetically pleasing, clever, shocking, interesting, or just fun.
You could even incorporate elements in your design that signal where people should stand for a photo.
For example, we fulfilled a mural campaign for G Adventures which had a portion for people to stand for a picture and a hashtag people could utilize to share on social media.
Campaign Colors
Colors stimulate various emotions, moods, feelings and thoughts. When designing your Street Marketing campaign, you should select colors that align with your message and brand.
If you employ your brand colors, then people can instantly identify your brand. Coloring is especially essential for Street Marketing campaigns since people will be in motion while inspecting your ad, so they need to be able to instantly distinguish your brand.
Maintenance
Depending on your Street Marketing medium, you should ensure it is being maintained. Maintenance wouldn’t apply to all mediums such as street teams, projections, backpack billboards, etc. However, it does apply to mediums that are left on the street for long periods of time without someone guarding it 24/7.
Street Marketing mediums such as Wildposting® are prone to being graffitied or torn since it is in public spaces. However, this can be fixed by monitoring and maintaining the Wildposting®.
Street Marketing incorporates a range of effective mediums that will deliver your message in a unique and unforgettable way. If you would like to launch a Street Advertising campaign, then contact us today…
Recent Posts
Categories
- General Category
- Advertising
- Outdoor Advertising
- billboards
- flash mob
- Guerilla Marketing
- Street Advertising
- Seasonal Advertising
- Ad Campaign
- Wildposting®
- creative ads
- Chalk Illusion
- marketing
- Experiential Marketing
- Marketing Budget
- Guerrilla Advertising
- Offline Marketing
- Print Ads
- Chalk Art
- Advertising Campaign
- Marketing Campaign
- Taglines
- Projections
- Design
- Murals
- Mobile Vehicle Advertising
- Human Billboard Advertising
- Street Team
- wheatpasting
Archives
- July 2022
- August 2021
- July 2021
- June 2021
- May 2021
- April 2021
- March 2021
- February 2021
- January 2021
- December 2020
- November 2020
- October 2020
- September 2020
- August 2020
- July 2020
- June 2020
- May 2020
- April 2020
- March 2020
- January 2020
- December 2019
- November 2019
- October 2019
- September 2019
- August 2019
- July 2019
- May 2019
- March 2019
- January 2019
- October 2018
- September 2018
- August 2018
- July 2018
- February 2018
- January 2018
- December 2016
- October 2016
- September 2016
- August 2016
- July 2016
- June 2016
- May 2016
- April 2016
- March 2016
- February 2016
- January 2016
- December 2015
- November 2015
- October 2015
- September 2015
- August 2015
- December 2014
- October 2014
- April 2014
- December 2013
- March 2011
- February 2011