23
Nov 2015

One of the tried and true advertising mediums available and affordable to most small businesses is outdoor advertising. Street Level posters or “Wildposting®” provides access to entire cities’ worth of potential customers.
As far as advertising dollars go, street advertising is a relatively low risk and high return option. Many new and developing businesses rule out street advertising out-of-hand because they assume the costs involved are too high – however a direct comparison with other forms of advertising places street level as the most cost effective – with a cpm often coming in at under $1. As far as return on investment goes, street advertising delivers.
A large, clear, concise, attractive advertisement that draws attention with minimal, easy to read, ideally humorous and original text and a sharp image, something with vivid eyes or facial features, demands attention. If you are a small business that does something self-explanatory and are looking to simply display your contact information and maybe a basic design (e.g. tradesmen) you can do that too.
Street advertising gets your name and brand into the public consciousness in a way that is visceral, unencumbered by online distractions, and non-invasive. People can choose to look, or not. If a potential customer want’s to walk down the sidewalk, or wait at a bus stop and not interact or engage with content, they can choose not to. In this way, street advertising makes viewing and considering advertising more optional and less transactional (think mandatory 15 second advertisement at the beginning of a Youtube video) you are putting you and your brand out there and the reaction you receive is likely to be more organic, good or bad.
Obviously you want a positive reaction, and ideally to convert it into business. The old axiom “fortune favours the bold” is cliché, but like most clichés, holds an element of truth. If your product is something new, or interesting or outside the box, advertise accordingly. There is an inverse relationship between the quantity of media, content and ideas permeating the public consciousness and perceived novelty in the world. The number of things people have “seen” since the birth of web 2.0 has increased exponentially with each successive generation. If you are intent on playing it safe and sound with your street advertising, chances are it’s already been done and you realistically only have the time it takes for a glance to make an impact.
Recent Posts
Categories
- General Category
- Advertising
- Outdoor Advertising
- billboards
- flash mob
- Guerilla Marketing
- Street Advertising
- Seasonal Advertising
- Ad Campaign
- Wildposting®
- creative ads
- Chalk Illusion
- marketing
- Experiential Marketing
- Marketing Budget
- Guerrilla Advertising
- Offline Marketing
- Print Ads
- Chalk Art
- Advertising Campaign
- Marketing Campaign
- Taglines
- Projections
- Design
- Murals
- Mobile Vehicle Advertising
- Human Billboard Advertising
- Street Team
- wheatpasting
Archives
- July 2022
- August 2021
- July 2021
- June 2021
- May 2021
- April 2021
- March 2021
- February 2021
- January 2021
- December 2020
- November 2020
- October 2020
- September 2020
- August 2020
- July 2020
- June 2020
- May 2020
- April 2020
- March 2020
- January 2020
- December 2019
- November 2019
- October 2019
- September 2019
- August 2019
- July 2019
- May 2019
- March 2019
- January 2019
- October 2018
- September 2018
- August 2018
- July 2018
- February 2018
- January 2018
- December 2016
- October 2016
- September 2016
- August 2016
- July 2016
- June 2016
- May 2016
- April 2016
- March 2016
- February 2016
- January 2016
- December 2015
- November 2015
- October 2015
- September 2015
- August 2015
- December 2014
- October 2014
- April 2014
- December 2013
- March 2011
- February 2011