4
Feb 2021

Shout your message to the streets with wheat pasting…
What is Wheat Pasting?
Wheat pasting, also known as Wildposting® and fly posting, is when posters are affixed to outdoor boards with the goal of delivering a message to the public. Wildposting® was one of the first forms of advertising and it continues to be influential today.
Wheat Pasting Advantages
Customization
A huge advantage of wheat pasting is that it is extremely customizable. You can select the campaign date, campaign length, location numbers, Wildposting® style, and wheat pasting size. With fly posting, you have a lot of creative freedom and you can execute a campaign that meets your dream.
Cost Effective
Wheat pasting is an affordable and valuable advertising medium. The wheat paste size, campaign locations, and campaign length can all be altered to meet your budget. Plus, wheat paste posters reach massive audiences which results in a high return on investment.
Longstanding Visibility
Wheat paste posters are visible for the entire campaign duration. For instance, if you ran a 4-week campaign then people will be able to view your fly postings for every second of those 4 weeks.
Location Variety
At Grassroots, we offer fly posting locations all over Canada, the United States and Europe. With fly posting, your message can reach multiple cities and neighborhoods.
Wheat Pasting Disadvantages
Wildposting® Damage
Since wheat paste posters are outside in public spaces, it is susceptible to being torn or graffitied by people. Fortunately, you can easily overcome this drawback by maintaining the Wildposting®. At Grassroots, our team constantly maintains our fly postings by monitoring and replacing the posters if needed.
Covered
Again, since Wildposting® are outside in public space, it can be covered by other people’s Wildposting®. However, this can be resolved by maintaining and checking up on posters which we do at Grassroots.
Permanent Location
Another disadvantage of fly posting is that it stays in one place. Whereas lots of other outdoor advertising mediums such as mobile billboards are able to move and visit multiple places. However, the fly postings could be put up at multiple locations and areas your target market lives or visits to overcome this issue.
Overall, wheat pasting is an extremely effective advertising medium, and all disadvantages can easily be solved. Fly posting is suitable for all types of brands, businesses, or events. If you’re interested in launching a wheat pasting campaign, then contact us today…
Recent Posts
Categories
- General Category
- Advertising
- Outdoor Advertising
- billboards
- flash mob
- Guerilla Marketing
- Street Advertising
- Seasonal Advertising
- Ad Campaign
- Wildposting®
- creative ads
- Chalk Illusion
- marketing
- Experiential Marketing
- Marketing Budget
- Guerrilla Advertising
- Offline Marketing
- Print Ads
- Chalk Art
- Advertising Campaign
- Marketing Campaign
- Taglines
- Projections
- Design
- Murals
- Mobile Vehicle Advertising
- Human Billboard Advertising
- Street Team
- wheatpasting
Archives
- July 2022
- August 2021
- July 2021
- June 2021
- May 2021
- April 2021
- March 2021
- February 2021
- January 2021
- December 2020
- November 2020
- October 2020
- September 2020
- August 2020
- July 2020
- June 2020
- May 2020
- April 2020
- March 2020
- January 2020
- December 2019
- November 2019
- October 2019
- September 2019
- August 2019
- July 2019
- May 2019
- March 2019
- January 2019
- October 2018
- September 2018
- August 2018
- July 2018
- February 2018
- January 2018
- December 2016
- October 2016
- September 2016
- August 2016
- July 2016
- June 2016
- May 2016
- April 2016
- March 2016
- February 2016
- January 2016
- December 2015
- November 2015
- October 2015
- September 2015
- August 2015
- December 2014
- October 2014
- April 2014
- December 2013
- March 2011
- February 2011