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Experiential Marketing Services Calgary

Calgary has a population of over 1 million residents, making it the largest city in the province of Alberta. The multicultural city is rich with permanent residents and daily tourists, which means a constantly expanding audience for your outdoor marketing campaigns.

Grassroots Advertising is well known in North America as one of the leaders in Wildposting®, a cost-effective form of advertising that gives companies maximum exposure based on the high concentration of postings and their strategic placement in key spots in your community.

At Grassroots, we also offer a “Monster” format that’s attention grabbing, to say the least. It combines ten posters to create a 72 square foot image that delivers maximum street level exposure.

If you want a monster style impact but on a smaller scale, we also offer a “Mini Monster” option, which uses four individual posters to create a larger image. The final 48×72 impact, which is the same as the transit shelter poster, can be placed in various spots, increasing your exposure.
With all the options available, one of the most popular services at Grassroots is still our tried and true street team services. This marketing method provides person-to-person interaction that can’t be beat.

Our team engages in street sampling, human billboards, costumes, and offers on-campus and brand ambassadors who are trained to explain or demo your product. With easy access to post-secondary institutions like University of Calgary and Mount Royal University, opportunities for on-campus marketing initiatives are available.

If you want to step outside of the box and try alternative and creative methods, our Chalk Art and Street Wash efforts are unavoidable by anyone walking past.

Chalk Art uses eco-friendly chalk to put your logo or brand message to outdoor surfaces in high traffic areas, while Street Wash is a technique that incorporates a large dye-cut stencil and a pressure washing cleaning system to place your logo or brand message into a dirty wall or street that’s covered with grime or graffiti.

The city comes alive during the spring and summer with numerous family-friendly events and festivals around the city such as the Calgary Stampede, one of the largest rodeos in the world featuring live performances, exhibitions, concerts, midways, and much more. By bringing methods such as Wildposting®, Monster, Mini Monster, or street teams to events, festivals or main streets in Calgary, you’ll be sure to make big time impressions.

If you want to be able to bring your message anywhere, Mobile Billboards are the way to go. Perfect for launches, parades, festivals, special events, and even daily use, they’re a great way to stand out from the crowd by driving home key branding and messaging in a captivating and mobile way. Alternatively, our Street Frames are positioned on the exteriors of variety, retail or convenience stores, offering inexpensive exposure that is ideal for that point-of-purchase impact.

Our talented team is pleased to offer you with a full range of marketing services to best suit your needs in the Calgary area.

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