At Grassroots, we define Off the Wall campaigns as wild postings that have one or more objects attached to them. The purpose of the item varies from campaign to campaign. Sometimes its free samples for pedestrians to take home with them. Other times the objective is just to make the poster stick out.Here are our top 10 Off the Wall campaigns… Beefeater Pink PostersMassive strawberries were attached to monster posters to promote Beefeater Pink which is a strawberry flavored gin. American Ultra PostersTo advertise the American Ultra movie, branded rolling papers were applied ...Read More View All
We have launched a wide range of mobile vehicle advertising campaigns. From food trucks to display trucks to digital billboard trucks, we have done it all.Here are our top Mobile Vehicle Advertising Campaigns. Malibu Rum Mobile Vehicle Advertising CampaignTo promote Malibu Rum, we transformed our display truck into a mobile Malibu Bar. Complete with a bamboo roof, surfboards, towels, beach sand, photo wall, and of course a Tiki Bar. We drove the Island in the 6ix around Toronto and street teams handed out mini bottles of Malibu Rum along with branded swag. Love Island Mobile Vehicl...Read More View All
Guerilla marketing is out-of-the-box, exciting and memorable. Even the history of the word guerilla marketing is unique. It got its term from guerilla warfare which is a type of irregular warfare that uses small tactical strategies that have elements of surprise such as ambushes. Guerilla marketing was inspired by this term since it uses similar tactics but in the marketing world.Here are 8 reasons why you should launch a guerilla marketing campaign… Generates Word of Mouth Marketing People love talking about things that are out of the ordinary and a guerilla marketing campaign is...Read More View All
Grassroots doesn’t work for us, they work with us. The flexibility and support we receive on behalf of the Hall’s varied presentations is something we’re always grateful for.
Grassroots has helped make our complex outdoor executions a great success through their constant communication, efficiency, and willingness to test the boundaries.
Collaborating with Grassroots is natural reflex. From ideation and implementation, to execution and reporting. They are the kind of professionals we like to partner with.
I love working with Grassroots not only for their innovation but because I know they care just as much about my campaigns as I do. From the initial planning through to execution, Grassroots always deliver exceptional service, making the whole campaign flow seamlessly.
Grassroots is an amazing dedicated and passionate team to work with, they always try to develop innovative and disruptive solutions for our outdoor campaigns. They also have a real sense of flexibility which enables to adapt client’s needs more specifically and ensure qualitative executions.