Experiential marketing, also known as engagement marketing, strengthens the bond between people and brands. Consumers can directly interact with a brand in an entertaining setting as oppose to just watching or reading about it.Experiential events are exciting to plan and even more exciting to partake in. Plus, they have a strong influence on driving sales. 65% of brands state that their experiential marketing programs are directly correlated to sales (WilyGlobal).Experiential marketing has numerous unique advantages over other advertising mediums. Here are 5 of the top beneficial aspec...Read MoreView All
As the name suggests, Chalk Art is when art is depicted on pavement using chalk as the drawing tool. At Grassroots, we use chalk art to represent brands, events, causes and/or talents. Chalk Art is an impactful marketing medium since it captivates audiences, elicits emotions and builds memories. It is pleasing to look at and entertaining to talk about. It is also shared with the community and enhances the neighborhood environment. Chalk Art can reach an even greater audience by utilizing hashtags and incorporating photo opportunities.Below are 10 spectacular Chalk Art campaigns we have lau...Read MoreView All
At Grassroots, we define indoor advertisements as posters, postcards, flyers or brochures that are placed in various venues. Indoor advertising is extremely well suited for art shows, concerts and/or events but any brand can benefit from it.Here are 3 amazing advantages of indoor advertising… Targeted Advertising With indoor advertising, you can select the areas to focus on based on the stores, restaurants and/or bars your target market visits. Indoor advertisements can be placed in waiting areas which makes it more likely for people to observe them. For example, indoor ads could be h...Read MoreView All
Grassroots doesn’t work for us, they work with us. The flexibility and support we receive on behalf of the Hall’s varied presentations is something we’re always grateful for.
Grassroots has helped make our complex outdoor executions a great success through their constant communication, efficiency, and willingness to test the boundaries.
Collaborating with Grassroots is natural reflex. From ideation and implementation, to execution and reporting. They are the kind of professionals we like to partner with.
I love working with Grassroots not only for their innovation but because I know they care just as much about my campaigns as I do. From the initial planning through to execution, Grassroots always deliver exceptional service, making the whole campaign flow seamlessly.
Grassroots is an amazing dedicated and passionate team to work with, they always try to develop innovative and disruptive solutions for our outdoor campaigns. They also have a real sense of flexibility which enables to adapt client’s needs more specifically and ensure qualitative executions.