Street Marketing & Advertising Services Barcelona
Barcelona is the capital city of Catalonia, in the Kingdom of Spain. Clocking in at 1.6 million people, it’s the country’s second most populous and the largest metropolis on the Mediterranean Sea. Known for fabulous architecture, subtropical climate, tapas and Spanish wine, Barcelona is prime real estate when considering markets for your national advertising campaign.
We at Grassroots Advertising are well known in North America as veterans of Guerilla Media services, and we’ve recently strengthened operations across the pond. Wildposting, the low-cost and highly visible form of advertising, provides exposure based on strategic placement of postings across your city. This is a form of outbound marketing where businesses try to reach out to consumers through traditional media platforms such as posters or signs, ambient and experiential media.
Known as one of the world’s foremost transportation hubs, the Port of Barcelona is one of Europe’s busiest. The Airport, Barcelona-El Prat, handles more than 40 million passengers each year. Barcelona faces the Mediterranean Sea and is flanked by the Collserola mountain range, making the panoramic views of the city that much more spectacular.
Barcelona is a city known for their unique architecture, a few of their buildings created by Antoni Gaudi and Lluis Dome neck I Monaner are UNESCO World Heritage Sites. Gaudi’s Sagrada Familia is still under construction, supported entirely by private donations after the architect’s death in 1926. And the contemporary art scene is thriving too! The city is host to many live music and theatre venues and the annual music Festivals Sonar Festival and Primavera Sound draw large crowds of young people every summer.
Besides Wildposting, our offerings include murals, ambient advertising, and experiential (which includes things like street teams and sampling to give people a “feel” for your brand or product). If you want to bring your message to a specific neighbourhood or demographic, experiential campaigns are the way to go. Perfect for launches, parades, festivals and special events, they’re a great way to stand out from the crowd and spread the key messaging of your brand in a more targeted manner.
If you need help deciding what area to target your campaign, we are happy to help you out with that. El Raval is the slightly grungy neighbour to the more touristy Gothic Quarter, and it’s great for arts and culture campaigns. El Poblenou is a vibrant quarter, with beachside attractions that received some much-needed revitalization when the city hosted the 1992 Summer Olympic Games. Sants-Montjuic is perfect for more family-friendly, sophisticated campaigns.
Whatever you are thinking, we are here to help. Our talented team is pleased to offer you with a full range of marketing services to best suit your needs in the Barcelona area. Get in touch with one of our sales reps today to learn more about our offerings there.