Street Marketing & Advertising Services Berlin
Berlin is the capital and largest city of Germany with a population of 3.5 million. It’s the centre of the Berlin-Brandenburg Metropolitan Region which has about 6 million residents. It’s known for its vibrant nightlife, as a centre for arts & culture, and of course, for its extremely interesting history.
We at Grassroots Advertising are well known in North America as veterans of Guerilla Media services, and we’ve recently strengthened operations across the pond. Wildposting, the low-cost and highly visible form of advertising, provides exposure based on strategic placement of postings across your city. This is a form of outbound marketing where businesses try to reach out to consumers through traditional media platforms such as posters or signs, ambient and experiential media.
Berlin boasts quite an eccentric cityscape. Each of the many national governments based in Berlin had grand plans for reconstruction programs, and as a result it’s covered in layers of distinct architectural styles. This varied aesthetic also translates to the music & arts scenes in general – Berlin is known as a cultural hub, host to many music festivals, a vibrant nightlife, contemporary arts, and most recently, a strong entrepreneurial centre.
It makes sense that a city with such a storied past would be a diverse place to live or visit. After WW2, the city was divided by the Berlin Wall into East and West Berlin. Following reunification in 1990, it became the capital of unified Germany. If you’re interested in seeing what remains of the Berlin Wall, head to the Friedrichshain. This neighbourhood is a canvas and features a 1.3 km strip of the wall, now known as the “East Side Gallery” and covered in artwork by renowned international street and graffiti artists’ work.
The Kreuzberg area has been home to counter-cultural groups and decaying buildings for generations. It’s plastered with graffiti and posters, making it an excellent spot for Wildpostings. If you’re looking for a more wholesome environment, we recommend Prenzlauer Berg. Still heavy on cafés, music venues and museums, it’s also home to new parents and university students. Our team is happy to help you focus your campaign to the demographic you are targeting.
Besides Wildposting, our offerings include murals, ambient advertising, and experiential (which includes things like street teams and sampling to give people a “feel” for your brand or product). If you want to bring your message to a specific neighbourhood or demographic, experiential campaigns are the way to go. Perfect for launches, parades, festivals and special events, they’re a great way to stand out from the crowd and spread the key messaging of your brand in a more targeted manner.
Whatever you are thinking, we are here to help. Our talented team is pleased to offer you with a full range of marketing services to best suit your needs in the Berlin area. Contact us today to learn more about our offerings.