Who We Are: Grassroots Advertising Guerilla Marketing Products
Grassroots Advertising is in its 30th year of providing guerilla marketing services. Our primary medium – wildposting – the original outdoor medium – is literally thousands of years old. This core product remains as effective as ever – with as many as 400 locations active nationally at any given time.
In recent years Grassroots has leveraged its Guerilla Street Cred into the development of exciting new media options. These include: Projection Media, Interactive Windows, Mobile Billboards, Street Teams, Chalk Art and Stencils.
We can now provide integrated campaigns that combine various media elements to deliver the engagement, measurability and word of mouth effects that are fast becoming the new standards of a successful campaign.
A fine example of our recent work in this area was the award winning Doritos campaign which combined interactive projections with street teams and mobile technology.
“What we have to offer is an exciting fusion of traditional media and technology powerful enough to deliver a relevant message to a mass audience and personal enough that it can be activated by touch – the touch of the consumer. The end result will be a memorable and emotional experience with the product.”
Michael Gillissie, VP Sales & Operations, Grassroots Advertising
Creativity comes in ebbs and flows. Sometimes you can be so motivated and can’t leave your work-space. While at other times it feels like you lost total ability to think.Designing a wildposting campaign or any campaign requires creativity and hard work. During times when motivation seems to be lost or when you need a mental break; design blogs are an excellent place to browse. Here are some inspirational design blogs to check out. Inspiration Grid So many unique designers and artists are featured on Inspiration grid. It is full of out-of-the-box art, illustration, design, photography...Read More View All
Grassroots challenges you to play our new round of Spot the Difference. If you find 5 differences in 3 sets of images, then you will be entered in a draw to win a …$200 Oliver & Bonacini gift card!There is no limit to how many times you can play so each completed game will add you to our draw. You have until February 28th to play this round of Spot the Difference.Good luck and happy playing!Read More View All
As Mathiole once said, “art speaks where words are unable to explain.”Art is extremely impactful, and it enables us to interact in a unique way. It’s a channel for us to express our feelings and believes. Plus, let’s not forget about how beautiful it is to look at.Art that is painted on a wall, ceiling or a bridge is called a mural. Murals have been used as communication tools throughout human history and they continue to be in style even today. Murals have been used to depict religious customs, political messages, life activities and much more. Murals can be exceptional at rep...Read More View All
Grassroots doesn’t work for us, they work with us. The flexibility and support we receive on behalf of the Hall’s varied presentations is something we’re always grateful for.
Derek, Massey Hall & Roy Thomson Hall
Grassroots has helped make our complex outdoor executions a great success through their constant communication, efficiency, and willingness to test the boundaries.
Andrew, Jungle Media
Collaborating with Grassroots is natural reflex. From ideation and implementation, to execution and reporting. They are the kind of professionals we like to partner with.
Claus, MEC Global
I love working with Grassroots not only for their innovation but because I know they care just as much about my campaigns as I do. From the initial planning through to execution, Grassroots always deliver exceptional service, making the whole campaign flow seamlessly.
Cassandra, Havas Media
Grassroots is an amazing dedicated and passionate team to work with, they always try to develop innovative and disruptive solutions for our outdoor campaigns. They also have a real sense of flexibility which enables to adapt client’s needs more specifically and ensure qualitative executions.