Guerrilla Marketing & Street Advertising Company

Chalk Art

Display Truck

Domination

Projections

Tear Aways

Backpack Billboards

Who We Are

INTRODUCTION

Grassroots Advertising is in its 30th year of providing guerilla marketing services. Our primary medium – wildposting – the original outdoor medium – is literally thousands of years old. This core product remains as effective as ever – with as many as 400 locations active nationally at any given time.

In recent years Grassroots has leveraged its Guerilla Street Cred into the development of exciting new media options. These include: Projection Media, Interactive Windows, Mobile Billboards, Street Teams, Chalk Art and...

Wildpostings

ULTIMATE STREET REACH

The original outdoor medium is still the most aggressive, guerrilla and cost efficient way to reach a mass audience. Multiple images are choreographed by size and color transforming construction hoardings into exhibitions of bold and artistic advertising. Get up-close and personal with your audience by employing this...

What We Do

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What
We’ve Done

Unique & Award Winning Executions

YOU DREAM IT – WE MAKE IT HAPPEN

Have you always had an idea but were hesitant to ask? At Grassroots we’ll turn your brainstorm into an avalanche! Let our creative team design, develop and deliver an innovative solution to reach your target audience. We have a variety of Alternative mediums that by themselves or combined with traditional solutions are sure to get some serious attention.

IKEA Moving Day

Bronze Lion: Cannes Media Lions Festival
Silver – Media Innovation Awards
Gold – Atomic and Effie Awards

Volkswagen Canada and Red Urban “Jetta GLI – Art Heist”

2012 MIA Gold: OOH Ambient / Placed Based Media - Large Scale (Traditional)...

Latest Blog

30 Attention-Grabbing Color Combinations

Choosing colors for a design is an essential process but it can also be a very challenging process. Firstly, you need to consider the feelings and thoughts people associate with different colors since color plays a crucial role in how a design is perceived. Then you must decide on which colors look pleasing together. Plus, there are so many hues available which makes picking colors that much harder. To help you with your selection process, we have put together 30 eye-catching color combinations. Color Combination 1 Background Color: fd4fff Text Color: 48f22d ...

Staff Picks 2018!

Every year, the Grassroots staff does a round-up of our favorite campaigns from the previous year. 2018 was a very busy and successful year that was full of amazing clients and creative campaigns. Here are our favorite campaigns of 2018… G-Adventures Mural I loved how the mural had a very positive message and an interactive element. Mike, VP of Sales and Operations FILA Europe Campaign Grassroots enters the European market for FILA with wildposting distributions in Amsterdam, Berlin, London & Paris. Favorite of Lynne (Business Manager) and Kelly (Operations ...

Grassroots' Best Guerrilla Marketing Campaigns

Guerrilla Marketing Campaigns take consumers by surprise, make a strong statement and are memorable. They are also extremely fun, have a high return on investment and represent brands in an exceptionally positive light. Grassroots has been in the guerrilla marketing business for over 30 years, so we’ve rolled out numerous outstanding and timeless campaigns. Here are the top best guerrilla marketing campaigns we have launched. United Way Guerrilla Marketing Campaign Park benches with branded mats were placed throughout Toronto to raise awareness about local poverty and how ...

Testimonials

Grassroots doesn’t work for us, they work with us. The flexibility and support we receive on behalf of the Hall’s varied presentations is something we’re always grateful for.

Derek, Massey Hall & Roy Thomson Hall

Grassroots has helped make our complex outdoor executions a great success through their constant communication, efficiency, and willingness to test the boundaries.

Andrew, Jungle Media

Collaborating with Grassroots is natural reflex. From ideation and implementation, to execution and reporting. They are the kind of professionals we like to partner with.

Claus, MEC Global

I love working with Grassroots not only for their innovation but because I know they care just as much about my campaigns as I do. From the initial planning through to execution, Grassroots always deliver exceptional service, making the whole campaign flow seamlessly.

Cassandra, Havas Media

Grassroots is an amazing dedicated and passionate team to work with, they always try to develop innovative and disruptive solutions for our outdoor campaigns. They also have a real sense of flexibility which enables to adapt client’s needs more specifically and ensure qualitative executions.

Charline, Touché Media