Guerrilla Marketing & Street Advertising Company

Chalk Art

Display Truck

Domination

Projections

Tear Aways

Backpack Billboards

Who We Are

INTRODUCTION

Grassroots Advertising is in its 30th year of providing guerilla marketing services. Our primary medium – wildposting – the original outdoor medium – is literally thousands of years old. This core product remains as effective as ever – with as many as 400 locations active nationally at any given time.

In recent years Grassroots has leveraged its Guerilla Street Cred into the development of exciting new media options. These include: Projection Media, Interactive Windows, Mobile Billboards, Street Teams, Chalk Art and...

Wildpostings

ULTIMATE STREET REACH

The original outdoor medium is still the most aggressive, guerrilla and cost efficient way to reach a mass audience. Multiple images are choreographed by size and color transforming construction hoardings into exhibitions of bold and artistic advertising. Get up-close and personal with your audience by employing this...

What We Do

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What
We’ve Done

Unique & Award Winning Executions

YOU DREAM IT – WE MAKE IT HAPPEN

Have you always had an idea but were hesitant to ask? At Grassroots we’ll turn your brainstorm into an avalanche! Let our creative team design, develop and deliver an innovative solution to reach your target audience. We have a variety of Alternative mediums that by themselves or combined with traditional solutions are sure to get some serious attention.

IKEA Moving Day

Bronze Lion: Cannes Media Lions Festival
Silver – Media Innovation Awards
Gold – Atomic and Effie Awards

Volkswagen Canada and Red Urban “Jetta GLI – Art Heist”

2012 MIA Gold: OOH Ambient / Placed Based Media - Large Scale (Traditional)...

Latest Blog

8 Reasons Why You Should Use Guerilla Marketing

Guerilla marketing is out-of-the-box, exciting and memorable. Even the history of the word guerilla marketing is unique. It got its term from guerilla warfare which is a type of irregular warfare that uses small tactical strategies that have elements of surprise such as ambushes. Guerilla marketing was inspired by this term since it uses similar tactics but in the marketing world. Here are 8 reasons why you should launch a guerilla marketing campaign… Generates Word of Mouth Marketing People love talking about things that are out of the ordinary and a guerilla marketing campaign is...

14 Things to do in Toronto this Summer 2019

Want to make the most out of summer 2019? If your answer is yes, then you’re in luck. Fortunately, several clients have been running event campaigns, so we know of many exciting activities to partake in this summer. Fringe Festival The Toronto Fringe Festival is Ontario’s largest theatre festival that has over 150 productions at more than 30 venues. You can experience a variety of music, art, comedy and/ or theatre events at affordable prices. The festival started on July 3rd and is going until July 14th. Stackt Market The Stackt Market is located at 28 Bathurst St and it is a mark...

Top 5 Advantages of Mobile Billboard Advertising

Before launching a campaign, it is essential to identify your objectives and to choose an advertising medium that can meet those objectives. If your goals include high exposure, high return on investment and reaching multiple target markets then mobile billboard advertising is the medium to use. Here are the top advantages of mobile billboard advertising. Target Specific Markets With mobile billboard trucks, you have the complete freedom to decide where and when your ad is seen. Mobile billboards can drive along high traffic routes or park in popular areas. You can target people who sh...

Testimonials

Grassroots doesn’t work for us, they work with us. The flexibility and support we receive on behalf of the Hall’s varied presentations is something we’re always grateful for.

Derek, Massey Hall & Roy Thomson Hall

Grassroots has helped make our complex outdoor executions a great success through their constant communication, efficiency, and willingness to test the boundaries.

Andrew, Jungle Media

Collaborating with Grassroots is natural reflex. From ideation and implementation, to execution and reporting. They are the kind of professionals we like to partner with.

Claus, MEC Global

I love working with Grassroots not only for their innovation but because I know they care just as much about my campaigns as I do. From the initial planning through to execution, Grassroots always deliver exceptional service, making the whole campaign flow seamlessly.

Cassandra, Havas Media

Grassroots is an amazing dedicated and passionate team to work with, they always try to develop innovative and disruptive solutions for our outdoor campaigns. They also have a real sense of flexibility which enables to adapt client’s needs more specifically and ensure qualitative executions.

Charline, Touché Media