Guerrilla Marketing & Street Advertising Company

Chalk Art

Display Truck

Domination

Projections

Tear Aways

Backpack Billboards

Who We Are

INTRODUCTION

Grassroots Advertising is in its 35th year of providing guerilla marketing services. Our primary medium – wildposting – the original outdoor medium – is literally thousands of years old. This core product remains as effective as ever – with as many as 400 locations active nationally at any given time.

In recent years Grassroots has leveraged its Guerilla Street Cred into the development of exciting new media options. These include: Projection Media, Interactive Windows, Mobile Billboards, Street Teams, Chalk Art and...

Wildpostings

ULTIMATE STREET REACH

The original outdoor medium is still the most aggressive, guerrilla and cost efficient way to reach a mass audience. Multiple images are choreographed by size and color transforming construction hoardings into exhibitions of bold and artistic advertising. Get up-close and personal with your audience by employing this...

What We Do

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What
We’ve Done

Unique & Award Winning Executions

YOU DREAM IT – WE MAKE IT HAPPEN

Have you always had an idea but were hesitant to ask? At Grassroots we’ll turn your brainstorm into an avalanche! Let our creative team design, develop and deliver an innovative solution to reach your target audience. We have a variety of Alternative mediums that by themselves or combined with traditional solutions are sure to get some serious attention.

IKEA Moving Day

Bronze Lion: Cannes Media Lions Festival
Silver – Media Innovation Awards
Gold – Atomic and Effie Awards

Volkswagen Canada and Red Urban “Jetta GLI – Art Heist”

2012 MIA Gold: OOH Ambient / Placed Based Media - Large Scale (Traditional)...

Latest Blog

10 Innovative Projection Campaigns

Projections open the door to countless creative and sensational opportunities for campaigns. They tie exceptionally well with experiential aspects such as street teams or handouts. We also offer several unique features for projections like live streaming, 3D mapping, format gaming, green screens, and much more!Here are 10 cutting-edge projection campaigns we have launched… Tangerine ProjectionsTangerine displayed their Raptors support by projecting the live game score throughout Toronto during the NBA finals. Different creatives were then projected after the game depending on the...

Grassroots’ Top 10 Off the Wall Campaigns

At Grassroots, we define Off the Wall campaigns as wild postings that have one or more objects attached to them. The purpose of the item varies from campaign to campaign. Sometimes its free samples for pedestrians to take home with them. Other times the objective is just to make the poster stick out.Here are our top 10 Off the Wall campaigns… Beefeater Pink PostersMassive strawberries were attached to monster posters to promote Beefeater Pink which is a strawberry flavored gin. American Ultra PostersTo advertise the American Ultra movie, branded rolling papers were applied ...

Grassroots’ Top 7 Mobile Vehicle Advertising Campaigns

We have launched a wide range of mobile vehicle advertising campaigns. From food trucks to display trucks to digital billboard trucks, we have done it all.Here are our top Mobile Vehicle Advertising Campaigns. Malibu Rum Mobile Vehicle Advertising CampaignTo promote Malibu Rum, we transformed our display truck into a mobile Malibu Bar. Complete with a bamboo roof, surfboards, towels, beach sand, photo wall, and of course a Tiki Bar. We drove the Island in the 6ix around Toronto and street teams handed out mini bottles of Malibu Rum along with branded swag. Love Island Mobile Vehicl...

Testimonials

Grassroots doesn’t work for us, they work with us. The flexibility and support we receive on behalf of the Hall’s varied presentations is something we’re always grateful for.

Derek, Massey Hall & Roy Thomson Hall

Grassroots has helped make our complex outdoor executions a great success through their constant communication, efficiency, and willingness to test the boundaries.

Andrew, Jungle Media

Collaborating with Grassroots is natural reflex. From ideation and implementation, to execution and reporting. They are the kind of professionals we like to partner with.

Claus, MEC Global

I love working with Grassroots not only for their innovation but because I know they care just as much about my campaigns as I do. From the initial planning through to execution, Grassroots always deliver exceptional service, making the whole campaign flow seamlessly.

Cassandra, Havas Media

Grassroots is an amazing dedicated and passionate team to work with, they always try to develop innovative and disruptive solutions for our outdoor campaigns. They also have a real sense of flexibility which enables to adapt client’s needs more specifically and ensure qualitative executions.