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Street Team Advertising and Sampling

Grassroots Advertising has been efficiently and effectively bringing brands to the streets for over 35 years.

Street Team Advertisingis when individuals interact with the public with the sole purpose of promoting a product, service or event.Street team marketing builds brand awareness, generates buzz, and increases market visibility.Street team advertising is also extremely cost-effective since thousands of people can be reached in a short time period.

We offer street team advertising services all over Canada, the United States and Europe. Street team marketing pairs exceptionally with our other guerrilla marketing services such as projections, mobile vehicle advertising and Wildposting®.

With street team marketing, you can choose the location and timing of the activation based on your target market’s behaviors. We provide street teams any day and time of the week. We can target events, shopping plazas, bars, restaurants, rec centers, etc. Wherever your target market is, our street teams can go.

Street Team Marketing builds trust and loyalty between brands and customers. With street team advertising, you can engage with your customers on a personal and emotional level.

We offer the following Street Team Services

Street Sampling

Street sampling successfully gets your product in the hands of potential customers.As the name suggests, street sampling is when reps hand out free product samples to the public. Street sampling presents consumers with the opportunity to trial a product to see if it is suitable for their lifestyle.

Human Billboard Advertising

Human Billboard Advertising is when advertisements are attached to individuals. This incorporates ads applied to clothing, holding signs and/or wearing items such as backpacks. Human Billboards bring your ad directly to your target market and can enter areas other ad forms may not be permitted.


Our street teams can wear various costumes to help bring your brand to life. Costumes ensure street teams stick out from a crowd and get noticed. Costumes can be customized to meet your goals. From formal attire to extravagant outfits to just a plain t-shirt, you are the stylist.

Product Demonstration

Last, but not least, our street teams can perform product demonstrations. Demos are when a product is exhibited with the objective of informing potential customers about it so that they will eventually purchase it. Our street teams positively teach consumers about products while answering outstanding questions.

Street Team Marketingis a crucial part of an integrated campaign and provides the insurance you need when engagement is your goal.


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